The Director of Affiliate Marketing is responsible for creating marketing programs and venues that will retain and grow USA WEEKEND’s brand as a progressive leader in the marketplace। This will be done by strategically maintaining and developing marketing and distribution channels for our product to meet the needs of readers and advertisers. This also includes maintaining consistency of the message and design throughout all communication channels, creating programs that meet the needs and interest of our clients. The Director of Affiliate Marketing directs the project management, client solutions and administrative efforts for the Newspaper Relations Department. Works in coordination with the SVP and Regional Directors to develop Newspaper Relations strategies for gaining and retaining clients. The overall objective of this position is to develop sales messages, marketing strategies and programs to effectively market and brand USA WEEKEND to readers, newspapers, and other distribution venues. Work with the SVP of Newspaper Relations to develop the overall strategic plan and brand message to enhance our position in the marketplace. The Director of Affiliate Marketing will develop and manage the implementation of strategic marketing plans working in conjunction and collaboratively with Newspaper Relations, USA WEEKEND Digital, Editorial, and other departments to identify appropriate product set, positioning, promotional elements, and placement to appropriately market to clients and prospective clients. Position will ensure marketing plans are in line with the larger company marketing and business strategies and goals, umbrella brand positioning and directives. Will work with team members and the broader marketing department to manage the execution of approved plans and provide thought leadership in the evolution of advertising, emerging trends, technologies, marketing and media.The Director of Affiliate Marketing will guide the development of creative marketing programs that combine a strong understanding of client needs with an insightful understanding of existing and potential solutions available from the USA WEEKEND brand and its affiliated properties. This expert will apply creative innovation in line with the needs of client and the marketplace, to create compelling programs, drive distribution and expand/enhance USA WEEKEND’s place in the changing landscape.The Director is responsible for creating strong sales and marketing materials that will retain and grow USA WEEKEND’s client base and raise the awareness and promotion of the magazine. This will be done by maintaining consistency of the message and design throughout all materials, creating new programs that meet the needs and interest of our newspaper clients, and continually striving to strengthen our relationship with clients. This position is responsible for coordinating the digital marketing efforts for the department by working closely with USA WEEKEND digital management to develop ways to market the digital offerings to our newspapers. Direct and oversee USA WEEKEND's Newspaper Relations policies, objectives, initiatives, and staff in the area of project management. Fulfill all contractual obligations with our newspaper clients and move new programs to the field. Work with the SVP, Regional Director and other USAW and USAT departments and newspaper clients to coordinate and execute programs and projects.Requires 7-10 years relevant work experience, including experience managing, coaching, and leading a team. College degree required (equivalent combination of work experience and education may be substituted). Requires proficiency in Microsoft Word, Excel, PowerPoint, and Access (preferred) including expert knowledge of PowerPoint and Word. Basic knowledge of Adobe Creative Suite, HTML, and Quark.USA WEEKEND recognizes and apapreciates the benefits of diversity in the workplace. EOE.
Marketing Coordinator / Philadelphia
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| Location: | PA - Malvern | Job Type: | Marketing |
| Base Pay: | N/A | Required Education: | Not Specified |
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| Required Experience: | Not Specified |
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| Required Travel: | Not Specified |
| Employee Type: | Full-Time | Relocation Covered: | Not Specified |
| Industry | Newspaper |
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| Job ID: | 2842 |
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Marketing Coordinator – USA TODAY, Philadelphia Office:The Marketing Coordinator works with the Regional Marketing Director, Sales and Support team and the Regional Sales Director. This position requires a highly engaged, detail-oriented, self-reliant individual with outstanding organizational, interpersonal and technical skills. This position needs to maintain a strong, daily rapport with clients as well as the sales team. The best candidate will have the ability to build and maintain the highest level of service possible in handling all requests. Additionally they must be adept at resolving issues/challenges creatively and efficiently. The position is also responsible for meeting department deadlines, preparing materials for staff within the department, compiling weekly, monthly, and quarterly reports, and ordering materials/supplies according to budget. The position creates presentations and proposals to support the sales efforts of the regional Sales Team in various sales categories including Travel and Education. The Coordinator will also organize and participate in special projects as necessary. Education/previous experience should include some design/layout skills as well as some background in sales and project management. Also required are strong computer skills (Word, Excel, Internet, database management, and PowerPoint). This position is based in the Malvern, PA office. Starting salary will be commensurate with experience. USA TODAY recognizes and appreciates the benefits of diversity in the workplace. EOE.
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